Sunday, February 05, 2006

Leonard Nimoy for Aleve. Hmm. **
Another great "Don't Judge Too Quickly" ad from the fine folks at Ameriquest. A fly harasses a pair of doctors standing over a patient to the point that the crash-cart paddles are used to zap it in midair. As the man's family walks in, the doctor says, "Yep, that killed him.".
Bud Light - Chores on the roof are replaced by sun and relaxation thanks to Bud Lights stashed in ice-packed toolboxes. An unlucky guy with actual roof-repair to do falls through for a great 'severe head trauma' take. ***
ABC pimping 'Lost' *
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Jackie Chan/Pepsi *
Pixar's Cars Trailer **
ABC pimping 'Dancing with the Stars' *
Local Ad *
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Budweiser - More from the 'Clydesdales Playing Football' set-up. A streaking (newly-shorn) sheep. ***
Mobile ESPN Sports Heaven. Too hard to describe, but lots of athlete cameos. They actually released their service today but I'd imagine there wasn't a lot of traffic at BestBuy away from the HDTV section. ***
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CareerBuilder.com I think we're done with the monkey businessmen idea. **
2007 Escalade.
United Way. *
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Trailer - Mission: Impossible 3. No matter what Tom Cruise does, he can always get back to normalcy with a cool movie. This one also has Phillip Seymour Hoffman and Lawrence Fishburne. ***
ABC pimping 'The evidence.' Neat idea. **
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The Shaggy Dog Trailer *
Kermit - America's Frog Ambassador mountain-biking, kaying rapids and rock climbing to a summit where a Ford Hybrid is parked -- Thanks to the Hybrid, it's 'easy being green'.
Michelob Ultra Amber . Regular people getting tackled. Great. ***
Shaq pimping 'Desperate Housewives' *
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GoDaddy.com - Self-referential. Not sure if it's meant to be funny. *
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Trailer for Poseidon. *
Gillette. SIX BLADES. **
More 'Desperate Housewives' pandering. *
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Overstock.com. I wonder about why you would run a regular commercial for a billion dollars a millisecond when it's clearly going to be forgotten by the end of the game and you're not introducing a new company or product to the SuperBowl audience. I'd save the cash and run the ad like crazy for regular money in your niche. *
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Disney. Yawn. *

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